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for Solar Buyers, Solar Companies & Solar Lead Generation

 

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The Government is giving money away for solar! Tax Rebates & Credits

The State is Making it Mandatory

Solar is becoming mandatory for the large amount of energy use & demand for cleaner burning fuels.

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The Value of Solar Continues to Skyrocket as monthly utilities continue to go down while using solar.

YET… Everyone is buying “half” leads.

If You Are A Solar Company…

If You Are Sick Of Crap Performing Leads…

Then This IS The Perfect Fit For You.

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Hi, I'm Will Robins

I am Will Robins.

I have grown online businesses that are built on the back of a sales organization. These are sales driven. That is what your solar company is. You have to install and have a good product (YES).

But really…

You have to sell a lot of people solar to keep making money.

If you are not selling a customer then you are wasting time and money. That’s it.

You are a sales driven organization.

Most Leads For Sales Companies Come From Crap… They Are Cute Crap… But They Are Crap.

Let me explain…

Most people that provide you leads are 1 of 2 sources.

Source 1: For Crap Leads: Leads From A National (Rank Your Contractor) Style Website

Source 2 For Crap Leads: Leads From “Cute” Facebook Ads. “Click Here For Solar Cool”

 

 

Why?

Why do these not work?

The Biggest Reason These Two Do Not Work Is…

Wait For It…

INTENT

Intentions.

What did the lead do or was doing before they “entered the form.”

We all have different mindsets depending on where we are at on the internet or our phone.

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Think About It Like This:

Are you in a different state of mind when you are

looking for something on Google VS when you are browsing facebook?

Trying to buy something on amazon VS when you are browsing profiles on instagram?

Searching for a piece of information on Alexa VS telling Siri weird statements to “break voice search”?

It is just how we are built.

Our intent is the most important part of “where” we are at on the internet.

You want your leads to come from a high intent place. That means…

You need your leads to come from Search Engines.

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Are you in a different state of mind when you are

looking for something on Google VS when you are browsing facebook?

Trying to buy something on amazon VS when you are browsing profiles on instagram?

Searching for a piece of information on Alexa VS telling Siri weird statements to “break voice search”?

It is just how we are built.

Our intent is the most important part of “where” we are at on the internet.

You want your leads to come from a high intent place. That means…

You need your leads to come from Search Engines.

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You get how the value of each lead is the most important factor.

That lead value comes from the customer intent.

Let’s Make Sure We Get Those Points…

  1. Lead Value Is The Most Important Factor In Determining Lead Quality (# of Closes Vs. Leads Bought)
  2. Lead Value Comes From The Customers Intent When They Became A Lead (Google Vs. Facebook)

I understand all these variables and how they relate to one another. As you probably understand now. We have to:

We Have To Bring Down The Cost Of Lead Acquisition!

If all the numbers were the same except…

If we figure out how to get the search engine traffic to cost less.

That’s it.

We figure out how to get Google and Bing to give us great “commercial intent” keywords for less price…

Then we have a winner.

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The price for a facebook ad is cheaper than the price for a Google ad on the term “Solar Panel Prices”

Each click costs $20 dollars (roughly) on Google

I need 50 clicks to get one form filled out

That means that I have to spend 1,000 dollars to get one lead

 

50 Clicks X $20 Dollars Per Click = $1,000 Dollars

So what is that lead worth?

It is only worth what I can sell it for.

If it is a guaranteed sell then it is worth 4k (Estimated) profit. (3k - 4k profit minus cost of lead)

If it doesn’t produce a sell then it is worth 0!

I can’t promise every lead is going to result in a sell. No one can.

I bet if I would give you 20 of those leads you would take them…

I bet you would close 3 - 8 deals from them too…

So how much would you pay for 20 of those leads?

Would you pay $20,000?

If each closed deal is worth 4k (estimate of course) in profit

Then only closing 3 deals would put you in the hole

3 deals X $4,000 = $12,000

BUT…

8 Deals would make you money

8 deals X $4,000 = $32,000

So all the numbers make sense right?

TRY SOME LEADS

Look At The Math Again:

1,000 People Search “Solar Panel Prices” on Google

50 People Click My Ad ($2 Dollars Per Click - PPC)

1 Person Fills Out A Form

50 Clicks X $2 Dollars Per Click = $100 Dollars

Now We Have $100 Dollar Leads

These are not just any lead.

These are the “PRIMO” leads

These Are The Golden Leads

Now You Understand My Job… :)

TRY SOME TEST LEADS

CLOSING LEADS IS MOST IMPORTANT

Lead Value Is The Most Important Factor In Determining Lead Quality (# of Closes Vs. Leads Bought)

CUSTOMER INTENT MATTERS

Lead Value Comes From The Customers Intent When They Became A Lead (Google Vs. Facebook)

PRICE PER LEAD NEEDS TO BE WORTH IT

Price Per Click Has To Be Low Enough To Result In Pricing Worth Going After ($1,000 Per Lead Vs. $100 Per Lead)




After That Price Per Lead Doesn’t Matter!

Value is the only determining factor in lead acquisition.

You buy a lead.

You call that lead.

If that lead books an appointment and then closes a deal.

Then you have the best lead source in the world…

Right?

NO…

The law of numbers (averages) etc… all tells us we need to buy 1,000 leads and know the numbers when we buy 1,000 leads.

But how do you trust the lead source enough to spend that kind of money with them?

We do tests.

These small tests are how we determine the “lead value” or cost per sale that each lead provider is giving.

So if we are doing tests…

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Then it makes sense to do a test with our high intent PRIMO leads. Right?

Let Me Explain It A Bit More…

We work all day everyday to come up with a few different scores that Google and Bing and every major search engine provider cares about.

These scores such as:

Relevance Score

Ad Scoring

Page Score

Domain Authority

Page Authority

Page Ranking

ALL Of These Go Into The Algorithm that make up the ad costs.

TRY SOME TEST LEADS

What We Do:

  1. We build huge websites that have unique content on 100’s of thousands of pages.
  2. We rank for search terms (zero ad cost) in Google
  3. We run PPC (Pay Per Click) traffic on extremely high intent keywords to our pages
  4. We focus on raising our ratings and factors that determine the Cost Per Click (Pay Per Click) that we get charged from search engines

That process may sound easy but let me give you some insight…

1 page of content creation (like the page you are looking at):

Giving you the price we actually pay (COST) not the retail value… So this would cost more if you were hiring it out.

1 Page:

Html format creation = $40

Wordpress or Formatted For Web = $40

Copy And Content For Web Page = $150 ($1,000 Words at .15 cents per)

Webmaster to Create Pages = $20

Designer To Fit Images To Pages And Content = $30

Total Costs = $280.00 US DOLLARS

So Each Page Costs $280.00 Dollars

To Build A Site With 1,000 Pages = $280,000 Dollars

We bring people in house and some of the design work etc… all come in under the same pricing etc. BUT…

Let’s give that 1,000 pages a value of $100,000 dollars.

You know what that $100,000 dollar website will do for you?

JACK SQUAT!

That’s right.

It still has no traffic.

 

It won’t rank naturally.

You still have to spend all the money on ads.

You still have to buy links and create PR buzz around the site in order to get “backlinks” from other sites in order to rank in Google.

All of that takes time and more money.

It is by far a $1,000,000 (one Million) dollar project

That is what we do.

So how do we pay for it?

Why do you care?

You may not can afford to buy the $1,000,000 dollar websites we build.

But…

You can reap the benefits from them.

You can get the leads that we get from them.

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The leads are available for you to service today.

We have an introductory offer.

This offer is just for you to test out the “higher intent” of our leads.

This offer is just so that you can feel the power of a “PRIMO” lead.

This offer is just to get you hooked.

The drug dealers from Mexico sent free meth and took over the country. They knew one thing.

Once you felt the difference in a “PRIMO” then you would get hooked.

That is the same thing we are doing.

Our intro offer gives you the best leads in the country…

For the same price you are paying for leads today…

Fine Print (We Don’t Fine Print Anything!)

This is a one time test.

We won’t offer this to the same account twice.

We can only take on so many per location (California has 3 spots available currently)

TRY SOME LEADS

Let’s Make Sure We Understand Everything…

  1. Lead Value Is The Most Important Factor In Determining Lead Quality (# of Closes Vs. Leads Bought)
  2. Lead Value Comes From The Customers Intent When They Became A Lead (Google Vs. Facebook)
  3. Price Per Click Has To Be Low Enough To Result In Pricing Worth Going After ($1,000 Per Lead Vs. $100 Per Lead)

We:

  1. We build huge websites that have unique content on 100’s of thousands of pages.
  2. We rank for search terms (zero ad cost) in Google
  3. We run PPC (Pay Per Click) traffic on extremely high intent keywords to our pages
  4. Focus on factors to bring down the costs of each ad (Pay Per Click)

YOU:

  1. Have A Special Intro Offer To A Specialized High Intent Proven Lead Acquisition Program
  2. Have To Act Fast - We Can’t Take On Tons Of Companies (3 Currently Open)
  3. Get The First 20 Leads At The Price You Currently Pay To Test $55 Dollars
  4. Test It And Get Hooked…

OR…

Keep Buying “Half Leads” from facebook fanboys, large providers that just sling data around…

AND…

Never really gain any big momentum from getting:

LEADS THAT ACTUALLY MOVE THE DAMN NEEDLE!

Buy Now… Or… Forever Hold Your Piece Of Shit Lead Provider And Hope They Figure It Out...

Don’t get it? That’s fine - Call us

Just Don’t Miss Out On This Exceptional Offer…

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