The Government is giving money away for solar! Tax Rebates & Credits
Solar is becoming mandatory for the large amount of energy use & demand for cleaner burning fuels.
The Value of Solar Continues to Skyrocket as monthly utilities continue to go down while using solar.
I am Will Robins.
I have grown online businesses that are built on the back of a sales organization. These are sales driven. That is what your solar company is. You have to install and have a good product (YES).
You have to sell a lot of people solar to keep making money.
If you are not selling a customer then you are wasting time and money. That’s it.
You are a sales driven organization.
So we publish landing pages and go after search traffic. We rank for keywords as well as push media buys to capture targeted, commercial intent users.
First Ask - Where Do They Come From?
Let me explain…
The Biggest Reason These Two Do Not Work Is…
Wait For It…
What did the lead do or was doing before they “entered their info on the form.”
When You Are:
looking for something on Google VS when you are browsing facebook?
Trying to buy something on Amazon VS when you are browsing profiles and friends on instagram?
Searching for a piece of information on Alexa VS telling Siri weird statements to “break voice search”?
Of course you are...
It’s just the facts!
This all makes common sense. YET…
Most lead providers are charging you ridiculous prices for low intent leads. You are buying them and then judging performance on all leads based on their crap.
Those same lead providers are also setting the price.
Here is the other facts that determine pricing of leads.
So what is that lead worth?
It is only worth what I can sell it for.
If it is a guaranteed sell then it is worth 4k (Estimated) profit. (3k - 4k profit minus cost of lead)
If it doesn’t produce a sell then it is worth 0!
I can’t promise every lead is going to result in a sell. No one can.
I bet if I would give you 20 of those leads you would take them…
I bet you would close 3 - 8 deals from them too…
So how much would you pay for 20 of those leads?
Would you pay $20,000?
If each closed deal is worth 4k (estimate of course) in profit
Then only closing 3 deals would put you in the hole
3 deals X $4,000 = $12,000
8 Deals would make you money
8 deals X $4,000 = $32,000
So all the numbers make sense right?
That lead value comes from the customer intent.
Let’s Make Sure We Get Those Points…
I understand all these variables and how they relate to one another. As you probably understand now. We have to:
If all the numbers were the same except…
If we figure out how to get the search engine traffic to cost less.
We figure out how to get Google and Bing to give us great “commercial intent” keywords for less price…
Then we have a winner.
1,000 People Search “Solar Panel Prices” on Google
50 People Click My Ad ($2 Dollars Per Click - PPC)
1 Person Fills Out A Form
50 Clicks X $2 Dollars Per Click = $100 Dollars
Now We Have $100 Dollar Leads
These are not just any lead.
These are the “PRIMO” leads
These Are The Golden Leads
Let's Make Sure We Get This Together...
Lead Value Is The Most Important Factor In Determining Lead Quality (# of Closes Vs. Leads Bought)
Lead Value Comes From The Customers Intent When They Became A Lead (Google Vs. Facebook)
Price Per Click Has To Be Low Enough To Result In Pricing Worth Going After ($1,000 Per Lead Vs. $100 Per Lead)
Value is the only determining factor in lead acquisition.
You buy a lead.
You call that lead.
The law of numbers (averages) etc… all tells us we need to buy 1,000 leads and know the numbers when we buy 1,000 leads.
But how do you trust the lead source enough to spend that kind of money with them?
We do tests.
These small tests are how we determine the “lead value” or cost per sale that each lead provider is giving.
So if we are doing tests…
We work all day everyday to come up with a few different scores that Google and Bing and every major search engine provider cares about.
These scores such as:
That process may sound easy but let me give you some insight…
1 page of content creation (like the page you are looking at):
Giving you the price we actually pay (COST) not the retail value… So this would cost more if you were hiring it out.
Html format creation = $40
Wordpress or Formatted For Web = $40
Copy And Content For Web Page = $150 ($1,000 Words at .15 cents per)
Webmaster to Create Pages = $20
Designer To Fit Images To Pages And Content = $30
Total Costs = $280.00 US DOLLARS
So Each Page Costs $280.00 Dollars
To Build A Site With 1,000 Pages = $280,000 Dollars
We bring people in house and some of the design work etc… all come in under the same pricing etc. BUT…
Let’s give that 1,000 pages a value of $100,000 dollars.
You know what that $100,000 dollar website will do for you?
It still has no traffic.
You still have to spend all the money on ads.
You still have to buy links and create PR buzz around the site in order to get “backlinks” from other sites in order to rank in Google.
All of that takes time and more money.
It is by far a $1,000,000 (one Million) dollar project
That is what we do.
So how do we pay for it?
Why do you care?
You may not can afford to buy the $1,000,000 dollar websites we build.
You can reap the benefits from them.
You can get the leads that we get from them.
This offer is just for you to test out the “higher intent” of our leads.
This offer is just so that you can feel the power of a “PRIMO” lead.
This offer is just to get you hooked.
The drug dealers from Mexico sent free meth and took over the country. They knew one thing.
Once you felt the difference in a “PRIMO” then you would get hooked.
That is the same thing we are doing.
Our intro offer gives you the best leads in the country…
For the same price you are paying for leads today…
Fine Print (We Don’t Fine Print Anything!)
This is a one time test.
We won’t offer this to the same account twice.
Never really gain any big momentum from getting:
Buy Now… Or… Forever Hold Your Piece Of Shit Lead Provider And Hope They Figure It Out...
Don’t get it? That’s fine - Call us